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The Leads Supply field guide
Turn a lead into a real conversation.
Research checklists, outreach examples, discovery questions, and proposal tools for freelance web designers and small agencies.
Built for the work between the list and the contract.
For web designers Every guide is written around the decisions you make while prospecting: who to contact, what to say, what to ask, and what to put in the proposal.
Use what fits Copy the checklists into your own process, adjust the scripts to your voice, and skip any step that does not serve the business you are contacting.
Find and qualify
Build a focused list and decide which businesses deserve a closer look.
Qualify a website lead
A practical checklist for web designers deciding which local businesses without listed websites are worth a thoughtful sales conversation.
Read the guide →Guide 027 minBuild a prospect list
A repeatable way for freelance web designers and small agencies to build a focused local prospect list by city, business type, and project fit.
Read the guide →Guide 036 minShared vs. exclusive leads
Compare shared and exclusive lead access for web designers, including competition, cost, research effort, and when each option may fit.
Read the guide →Guide 049 minGet web design clients
A practical prospecting system for web designers who want a focused local business pipeline without spending every week building lists from scratch.
Read the guide →Guide 059 minSet a web design lead budget
Estimate a sensible web design lead cost using project margin, sales scenarios, research time, and the cost of shared or exclusive access.
Read the guide →Guide 069 minChoose a local business niche
Compare local business niches by website need, project fit, repeatable scope, and sales effort before choosing your next web design market.
Read the guide →Outreach and discovery
Start relevant conversations and learn what the first website needs to do.
Pitch without sounding generic
A respectful outreach framework, sample opening messages, and a personalization checklist for web designers contacting local businesses without websites.
Read the guide →Guide 029 minRun a better discovery call
A practical discovery-call question set for local-business websites, covering goals, customers, content, bookings, domains, budget, and ownership.
Read the guide →Scope and close
Turn a useful conversation into a proposal both sides can understand.