How Lead Quality Works

The website-gap check

Leads Supply starts with business records whose source data reports a website count of zero. That is the qualification signal for “no listed website.” It means the business source did not return a website for that record at collection time.

A zero count does not prove that no site, landing page, social profile, marketplace page, or recently launched domain exists anywhere on the internet. Buyers should confirm the gap during prospect research, especially before a highly personalized pitch.

What the public catalog shows

Before purchase, the catalog shows the business type, general location, available rating signals, and LS Score. It does not show a masked name, partial email, partial phone number, street address, or another identity clue that could be combined to reverse-engineer the business.

Protected details are shown only to an account entitled by purchase. Shared leads may have more than one entitled buyer; exclusive access stops new marketplace sales after the exclusive purchase.

Rating evidence

When available, the catalog can show the average rating and total rating count returned by the business data source. We do not need to collect or republish the text of every customer review to use those aggregate signals.

A business with no ratings still receives an LS Score. Missing review evidence is treated as missing evidence, not as a zero-star rating. That keeps the record comparable without pretending that an unrated business has received negative feedback.

What goes into LS Score

LS Score is a 0–100 ranking signal built for this marketplace. It combines:

• A baseline so every valid lead can receive a score.
• Average rating when real rating evidence exists.
• Total rating count on a curve that prevents very large counts from dominating.
• The span between the oldest and newest known rating dates when those dates are available.
• Marketplace purchase history, with each prior purchase lowering availability value.
• A small, bounded email-validation adjustment when a validation score is available.

Purchase history matters because a fresh lead is generally more useful than the same lead after several marketplace buyers already have access. The penalty continues as purchases increase rather than stopping after an arbitrary threshold.

How to use the score

Use LS Score to decide which records to research first. Higher-scored leads have stronger combined evidence under the current formula; lower-scored leads have weaker or more limited evidence, more purchase history, or both.

The score is not a credit score, business-quality grade, customer review, financial assessment, or prediction that the business will buy a website. Two designers can reasonably value the same lead differently based on their offer, market knowledge, portfolio, and capacity.

For a practical workflow, start with How to Qualify a Local Business Website Lead.

Freshness and change

Business information can change after collection. A business may add a website, change phone numbers, close, move, rebrand, or receive new ratings. Leads Supply records observation and freshness information and can withdraw a record from future sale when it no longer meets publication requirements.

Previously delivered information cannot be recalled from a buyer. Buyers should verify time-sensitive facts before outreach and report material problems through the Contact form.

Email validation is a signal, not a veto

When an email-validation result is available, it can make a small adjustment to LS Score. A low or missing validation score does not automatically invalidate the entire business lead. Phone, address, business activity, rating evidence, and the buyer’s own research can still make the record useful.

Validation services estimate deliverability risk from the evidence available at the time. They cannot guarantee that a person will read or answer a message.

Corrections and lead-quality reports

Buyers can report a material inaccuracy from the Contact form. Include the lead reference, what appears incorrect, and the public evidence you found. A listed business or authorized representative can also ask us to review, correct, suppress, or remove a listing.

See the Refund and Credit Policy for how lead-quality credit reviews differ from payment refunds.

Contact us

Use the Contact form for questions, requests, billing issues, or concerns about a business listing. Your message becomes a support ticket that we can track and answer.